Postcards from Goa: Shooting Our Latest Collection
There’s something undeniably magnetic about India - the colour, the noise, the smells. Every sense is ignited and you instantly fall in love with the place. Although we've spent over a decade travelling to this magnificent country, this was our first trip to India's beachside paradise, Goa. To shoot our latest campaign we ventured into this coastal heartland - not just for its vibrant backdrop, but for its soul. With its mix of tradition and raw beauty, Goa felt like the perfect canvas for our newest Shanty collection: pieces grounded in simplicity, elegance, and ease.
"We ventured into the sunlit villages of South Goa to be greeted by streets painted with colour and the air thick with the smells of fragrant spice. Amongst the laughter of market stalls and the quiet grace of daily life we wandered through the streets in the most natural way with our beautiful Shanty model, Georgina... whose heritage is British/Goan, so she understands it intuitively."
- Rayna Hooper, Creative Director
We began our shoot amongst the colour and charm of a village market. Local women in printed sarees sat cross-legged with neat bundles of fresh greens and tropical fruit displayed before them on vivid mats. Colour surrounded us at every turn, and was the perfect backdrop for shooting our relaxed-fit styles, showcasing the vibrant colours of our new season linen collection.
Wandering through the laneways - every wall, window, and doorway told its own story (and we know how much Rayna, our Creative Director, loves an intriguing doorway!) We set up beside sun-faded painted walls, crooked ladders, and chipped shutters - textures that echoed the raw, natural fibres and earthy palette of our collection. Each shot became a conversation between fabric and setting. There was no need for polish. The beauty was already there.
"Styling this shoot in Goa was such a sensory experience! From the vibrancy of the markets to the earthy textures of the laneways. I wanted each look to feel effortless yet deeply connected to its surroundings, letting the colours, fabrics, and movement breathe with the energy of the place. The locals’ warmth and the natural beauty of Goa made every frame feel authentic and alive!"
- Keta Grishaj, Product Developer
One of our favourite moments came when we found a quiet village home with terracotta steps and a shaded veranda. Here, our model, the incredible Georgina Dsilva, settled into stillness as the team captured shots between flutters of drying laundry and birdsong. The linen flowed, the light shifted, and the scene felt like a memory being made in real time.
This campaign wasn’t just about capturing our clothing. It was about capturing the feeling. A slower pace. A way of dressing, and living, that feels like second nature here. This is what we strive for at The Shanty Corporation: clothing with stories woven in, designed for real life, real people, and real moments.
The Spring '25 Shanty collection blended effortlessly here with its soulful ease, raw beauty, and handwoven textures. To experience the simplicity of how life is lived here was such a privilege and a fitting place for our beautiful brand, whose roots were born in India.
Goa gave us more than a location. It gave us rhythm, colour, and connection. We hope you feel that, too, in every piece from the new collection.
Explore the collection now →
Photographer: Prachi Sharma
Model: Georgina Dsilva
HMU: Bibi Eden
Styling: Rayna Hooper, Keta Grishaj, Tilly Leighton
