The woman behind the label

The woman behind the label

Our Creative Director and Founder, Rayna Hooper, has always felt like a citizen of the globe.

In 2009 she decided to launch Holiday Trading & Co, a collective of lifestyle labels, and take on a whirlwind life of international roaming. Drawing on her very successful design career in homewares, textiles, property development and visionary retail projects - the adventure was born, and in 2016, she introduced The Shanty Corporation.

Always inspired, Rayna spends her time creating and conjuring up new ideas with an incredible team behind her, all whilst traversing the world - from busy and colourful alleyways in India, to her quaint abode in France, to our city based Adelaide office and her coastal retreat, Robe in South Australia.

Rayna HooperThe Shanty Corporation | Rayna Hooper